Stand Design for P&G Health at the 2025 Diabetes Summit

The Diabetes Summit 2025, hosted by the Diabetes Alliance, is a leading South African forum dedicated to advancing dialogue around diabetes prevention, management, and long-term care. The Summit brings together healthcare professionals, researchers, policymakers, advocacy groups, and industry stakeholders to share insights, explore evidence-based approaches, and address the growing impact of diabetes on individuals and healthcare systems.

Held at The Radisson OR Tambo hotel in Johannesburg, the summit provided an important platform for local and regional perspectives on diabetes care, education, and patient support. With diabetes remaining one of the most significant public health challenges globally, the summit plays a critical role in fostering collaboration, learning, and responsible engagement across the healthcare ecosystem.

Rather than focusing on products, the event is centred on knowledge exchange, awareness, and patient-centric thinking, making it essential that every exhibitor presence aligns with these principles.

Creating a Space That Supports Professional Engagement

At an event of this nature, the role of a stand extends beyond visibility. It becomes a physical environment for professional conversation, learning, and reflection. For P&G Health, the objective was to create a stand that felt informative, calm, and welcoming, supporting meaningful interactions without overt promotion.

The design approach focused on:

• Clear, uncluttered messaging

• A professional, clinical aesthetic aligned with the Summit environment

• An open layout that encouraged discussion and accessibility

This ensured that engagement remained appropriate to the context of a healthcare-focused educational event.

A Design Language Rooted in Education and Awareness

The visual narrative of the stand was informed by themes of connection, understanding, and long-term health, concepts central to diabetes care. Soft lighting, clean finishes, and considered spatial flow helped create an atmosphere that was approachable yet professional, allowing delegates to engage comfortably. All elements were developed with strict adherence to the Marketing Code of Ethics for Pharmaceuticals, ensuring communication remained responsible, factual, and suitable for a professional audience.

Thoughtful Execution by The Source Solutions

The Source Solutions managed the stand design and build, translating the event’s purpose into a physical space that supported the Summit’s broader objectives. From concept through to on-site execution, the focus remained on detail, compliance, and relevance to the healthcare environment.

Designing With Purpose in Healthcare Spaces

Events like the Diabetes Summit highlight the importance of intentional design in healthcare settings. When done correctly, exhibition spaces can enhance dialogue, support learning, and respect the seriousness of the subject matter.

At the 2025 Diabetes Summit, the P&G Health stand demonstrated how thoughtful, ethics-led design can contribute positively to professional engagement, proving that in healthcare environments, how you show up matters just as much as what you say.

View the gallery of the stand below: