Designing Presence at SASA Congress 2025

From 17–20 September 2025, the SASA Congress took place at the Cape Town International Convention Centre, hosted by the South African Society of Anaesthesiologists.

As one of the most influential congresses in the region, SASA brings together anaesthetists, healthcare professionals, and partners to explore innovations and challenges in critical care and anaesthesia.

Hetero: Bold and Welcoming

Hetero’s presence at SASA highlighted their role as a global pharmaceutical leader, with a strong focus on oncology and critical therapies. The Source Solutions designed a stand that was both bold and approachable:

• Striking colours anchored in Hetero’s red-and-white brand identity.

• Interactive features like a branded spin wheel for delegate engagement.

• Comfortable seating and greenery to balance professionalism with warmth.

The stand created a space that felt both informative and inviting, reflecting Hetero’s commitment to people as well as products.

Dräger: Technology for Life

For Dräger, the SASA Congress was a platform to highlight their innovations in anaesthesia and critical care - under the banner of Technology for Life. Their stand, designed by The Source Solutions, showcased:

• Smarter dosing and visibility technologies.

• Green Anaesthesia, a dedicated feature emphasising sustainability in anaesthetic care.

• Clean, modern design with wood finishes and natural greenery to highlight eco-consciousness.

This balance of precision and sustainability ensured Dräger’s presence stood out as a thought leader in critical care.

A Congress of Impact

For both clients, the SASA Congress 2025 was more than an exhibition - it was a chance to create connections, start conversations, and inspire confidence in their respective missions.

At The Source Solutions, we are proud to bring these stories to life through design that combines strategy, creativity, and execution.