Exhibition Design Highlights at HaemOnc 2025

At the HaemOnc 2025 Congress, hosted at the Century City Conference Centre in Cape Town, The Source Solutions was proud to design and deliver two exhibition stands that reflected very different but equally powerful healthcare missions.

The Source Solutions was proud to support two leading global healthcare brands with exhibition stand design that reflected their unique missions.

Hetero: Bold Identity, Patient-Focused Care

Hetero’s stand communicated clarity and compassion, designed to align with their oncology portfolio.

Key features included:

• Bold red branding to anchor their identity.

• Comfortable lounge-style seating for meaningful engagement.

• Patient-centred visuals highlighting their commitment to accessible cancer care.

  
  

The design balanced impact with warmth, ensuring Hetero’s message connected directly with healthcare professionals.

Beckman Coulter: Precision in Diagnostics

For Beckman Coulter, the stand design showcased their role as innovators in diagnostics. The focus was on the Scopio X100 and X100HT systems with full-field peripheral blood smear™ application — a game-changer in digital morphology.

Design highlights included:

• Crisp branding in white and purple, aligned with Beckman Coulter’s global identity.

• Streamlined layout that kept the product focus clear.

• Powerful messaging around innovation and the future of healthcare.

Designing for Science and Connection

Both stands served as more than displays; they became conversation spaces where science, care, and design met. At The Source Solutions, we believe every stand should not only showcase - it should invite, inspire, and connect.

HaemOnc 2025 was a powerful reminder of the role design plays in amplifying purpose at scientific congresses.